You’re a founder of a startup, and now you need investment to start or scale your business. To raise funds, the first step is to build a list of investors.
After that, you can reach out to them through emails or by attending events so your ideas can get in front of the right people.
In Pakistan, you can use both online and offline methods to raise funds for your startup. The key is to follow the right approach so you can connect with people who are actually ready to invest in innovative ideas. Here are some of the main ways you can find investors in Pakistan:
1. Angel Investors and Angel Networks:
Pakistan now has a growing number of angel investors and angel networks that support early-stage startups.
Platforms like Karandaaz, i2i Ventures, and the Pakistan Business Angel Network (PBAN) connect entrepreneurs with investors who are looking for high-potential businesses.
2. Venture Capital Firms (VCs):
VCs are more suitable for startups that are already gaining traction. Firms such as Lakson Investments VC, Fatima Gobi Ventures, and Sarmayacar have already funded several startups in Pakistan.
These firms don’t just provide money—they also give mentoring, networking, and guidance.
3. Startup Incubators and Accelerators:
Joining an incubator or accelerator can give you direct access to investors as well as business support.
Programs like NIC (National Incubation Center), Plan9, and Invest2Innovate (i2i) Accelerator are well known in Pakistan.
Many investors prefer startups that come through these programs because they are already vetted.
4. Business Competitions and Pitching Events:
Startup competitions such as Startup Cup Pakistan, She Loves Tech Pakistan, and Seedstars World provide opportunities to pitch directly to investors.
Even if you don’t win, being shortlisted increases your visibility in the investor community.
5. Online Platforms:
Global platforms like LinkedIn, AngelList, and even local Facebook groups for startups can help you connect with investors. By maintaining a strong online presence, you can attract interest from both local and overseas investors.
6. Personal and Professional Networks:
In Pakistan, relationships play a big role in fundraising. Reaching out to family, friends, mentors, and alumni networks can open doors to investors.
Many successful entrepreneurs got their first funding through personal networks before moving on to formal investors.
What to Do After Finding Investors?
After building a list of investors, the next step is to send them your pitch deck. But instead of sending a static presentation, consider sending a video pitch deck.
Videos drive higher engagement and provide more clarity than static slides. A narrated video pitch helps investors understand your business goals more effectively.
According to a survey by Brightcove and Ascend2, 70% of B2B buyers say video outperforms traditional formats—like research reports, webinars, infographics, books, and whitepapers—when it comes to creating awareness of business challenges.
This shows the strong potential of using video instead of only text or static presentations to grab the attention of investors and decision-makers.
For Pakistani startups, raising funds is a step-by-step process. You need persistence and the right strategy to connect with investors.
Whether you reach out through angel investors, VC firms, incubators, or personal networks—preparation is key.
And when it comes to pitching, going beyond static slides by converting your pitch deck into a professional fundraising video can set you apart.
A pitch deck with narration can simplify your ideas, make them clearer for investors, and give your startup the edge it needs to secure funding.
If you want to transform your static pitch deck into a narrated pitch deck video, just reach out today.